Keto is short for a ketogenic way of eating. There are therapeutic ketogenic diets that can be beneficial for the treatment of epilepsy, cancer, and other ailments, but the purpose and focus of this site is Nutrional Ketosis. Keto is a  way of eating.
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After we burn through the food in our stomach and then the glycogen stored in our liver and muscle, the body will turn to its own internal protein stores (i.e. muscles, organs etc) and, to a lesser extent, fat (glycerol backbone) to obtain glucose via gluconeogenesis. We use less protein the longer we go without food. 
Now that fat is out of the spotlight, the focus for many in low carb and vegan circles has turned to protein as the macronutrient that needs to be avoided for health, good blood sugar control and longevity.
‘Nothing has changed so much in the health-care system over the past twenty-five years as the public’s perception of its own health. The change amounts to a loss of confidence in the human form. The general belief these days seems to be that the body is fundamentally flawed, subject to disintegration at any moment, always on the verge of mortal disease, always in need of continual monitoring and support by health-care professionals. This is a new phenomenon in our society.’
Keto / Very Low Carb Instant Potters
So far, I’ve received uniformly positive feedback from the research and medical communities.  One of my primary goals was to accurately and clearly explain a broad swath of neuroscience and obesity research- much of which has never been available to a general audience- and it seems I’ve accomplished that.

After reading The Hungry Brain, my postdoc mentor Mike Schwartz told me it’s the best general-audience explanation of our field he has seen.  That’s particularly significant because Schwartz is one of the primary architects of our field.
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At Reebok we see it as our purpose to inspire people to be their absolute best. We believe that fitness is a way of life. Tough Fitness is our take on fitness for all that are willing to conquer the unknown obstacles in life.